HOMMER's entry into Benghazi wasn't a one-day event, and we didn't treat it as one. We built a full campaign across three phases: anticipation before the opening, coverage of the event itself, and content that carried the momentum after.
It was unified under a single line — "HOMMER in Al-Amera" — turning a store opening into an arrival the neighbourhood was waiting for. We covered the full day: aerials over the showroom, the red carpet and the crowd, product work inside, the branded display floors, and the guests at the event.
The result was sustained presence rather than a passing moment — HOMMER was established in the Benghazi market before the doors opened, and stayed there after.
Advertising Campaigns
Benghazi Libya
14-may-2026
HOMMER