One day, one shot list, no second chances. An opening happens once, and the film has to hold everything: the scale of the arrival, the detail of the product, and the energy of the room.
We covered it on three levels. Aerials placed the showroom in its neighbourhood and caught the crowd building at the entrance. On the floor, we moved through the branded display areas and the guests as the event ran. Close product work — shot in controlled light — gave the film the polish a promo needs, cut against the documentary energy of the day itself.
The result is a film that works long after the event: retail-grade product imagery carried by the atmosphere of a real opening.
Video Production
Benghazi Libya
14-may-2026
HOMMER